BYD Secures Hawthorn AFL Sponsorship Deal Beginning in 2027
OCEANIABYD
Chinese automaker BYD has inked a multi-year partnership with the Hawthorn Football Club across its AFL and AFLW teams. Starting in 2027, the electric vehicle manufacturer's logo will appear on Hawthorn's men's playing jerseys, replacing longtime sponsor Tasmania. The high-profile sports deal underscores BYD's aggressive push to build mainstream brand awareness in the Australian market.
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